Once you’ve started your fundraising campaign, your creativity kicks in to achieve your goal. If you need some help getting started though, here are a few easy first steps:
1. GET THE BALL ROLLING
Nobody likes to be first. That’s why it’s always a good idea to get your fundraising off to a good start by making the first contribution. This will make others more likely to get involved.
2. ADD YOUR "WHY" TO THE EMAIL
We’ve put together an email template you can use right from your fundraising page. When you are logged in to your fundraising page, click on Manage in the top toolbar. Then click Emails in the toolbar and select Ask For Donations. Simply copy/paste it into your personal email, make any edits you want, and then send it to close friends and family.
3. START WITH YOUR CLOSE CONTACTS
It’s always best to start by emailing your close contacts because they are the most likely to donate. Try sending some quick personal messages to your inner circle to build up some momentum. Then use the email template you customized to reach all of your other contacts.
4. NOW MOVE TO SOCIAL MEDIA
Once you’ve sent your first batch of emails out, it’s time to turn to social media. One of the best strategies to use on both Facebook and Twitter is tagging and thanking people that have already donated while you are asking for new donations. This spreads your message further and lets the people you are asking know that people are already getting behind you.
5. REENGAGE WITH EMAIL
Don’t hesitate to send a few follow up emails. Emails are easy to overlook and people often open them up quickly and then forget to go back to them. Use email to keep people up to date with your progress as you hit different milestones (50% raised, 75% raised, etc.) and ask supporters to help you hit the next milestone.
You can also call people or text them as well.
If you haven't been using the Donor Tracking Sheet, we encourage you to start so you can keep up with who you've asked to give and when you need to followup. GET IT HERE »
6. CONTINUE THANKING AND UPDATING SOCIAL MEDIA
As more of your network gets behind you, keep thanking them on social media and make sure you continue to share your progress towards your goal.
Fundraising often takes a little creativity and persistence, but it’s vitally important to our mission and you can do it. Know that your effort will make a big difference!