How To Recruit A Recurring Donor

through your personal fundraising page

Posted by Audrey Tetzeli on April 8th, 2017

The Renewal is an automatic monthly giving program that directly supports our education, emergency and medical relief, and media programs in Sudan. LEARN MORE HERE »

Recurring Donors Can Help You Reach Your Goal

So, how does this help you fundraise? What many of our fundraisers don't know is that they can actually recruit a recurring donor through their personal fundraising page. After one of your donors registers as a recurring donor, the amount they give every month will go to your fundraising goal! And they'll also get all the benefits of joining the Renewal. 

The actual process is fairly easy. When a donor goes to your personal fundraising page and clicks Donate they will see an option to give One-Time or Monthly. One-Time is preselected for them, but all they have to do is click Monthly before they complete their transaction. The above photo is for your reference. 

The value to you of recruiting a recurring donor is huge: it means you're guaranteed one donation a month for each person you recruit. For example, let's say you manage to recruit 2 individuals and they each give $10 a month. It seems small, but it adds up quickly. Those 2 donations of only $10 a month equals $240 a year!

As you know, fundraising goals are not hit overnight and take some work. Having a few guaranteed donations a month means that you're still fundraising even when you're taking a break.

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Awesome! How Do I Convince Someone To Give Monthly?

Recruiting a recurring donor is a little different than asking for a one-time donation. You'll most likely need to give the potential recurring donor a little more information about where their money is going and how everyone benefits from it. Here's a few basic steps you can use as a guide:

1. Be Your First Recurring Donor. Nobody likes to be first. That’s why it’s always a good idea to become the first recurring donor to your own fundraising page. This lets others know that you are already invested in the same way you're asking them to be. 

2. Know Your Why, What & How. You need to be able to concisely explain your personal reasons for asking others to join you as a recurring donor, what exactly their monthly donation will be going towards, and how easy it is for them to sign up. Writing this down and reviewing it a few times doesn't hurt!

3. Know The Benefits. One of the best things about becoming a recurring donor is how easy it is. It's easy to signup, we'll automatically pull one donation from their card each month, and a receipt gets emailed straight to them each time we do. They don't have to worry about several emails and phone calls from us every month reminding them to give because it is all automated!

4. Ask The Right People. Recurring donors are a special type of people. Sometimes it's easy to tell a potential recurring donor from a one-time donor, sometimes it's hard. The best approach is to use common sense. For example, asking a college student who has a lot of debt and no job to become a recurring donor probably shouldn't be your first option. But your neighbor you've known for years who just got a promotion at work might be a good place to start.

5. Meet At The Right Place. Meeting your potential recurring donor is the preferred method of asking them to join. Raising one-time donations via email and letter writing may be easy, but recruiting a recurring donor needs a little more special treatment. It let's them know you take them and their donation seriously. And it's serious bonus points if you can get them to sign up right then and there.

6. Always Follow Up. If the person doesn't sign up right away, that's okay! Be sure to email them the next day with a link to your page, a reminder to click Monthly, and a thank you for committing to signing up! If they asked for any more information, now is the time to send that as well. 

7. What Happens If They Say No? It happens. Ask for a small one-time donation instead!

Need Additional Help?

We've only seen it happen a few times, but sometimes a fundraiser does everything right and still makes no progress. If almost no one is giving to your campaign and you have tried everything on our Fundraising Support listcontact us for additional help. 

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