This weekend we joined our good friends at Rocketfuel to accept two Gold American Advertising Awards (Addys) for Public Service: Digital Advertising and Elements of Advertising: Responsive Design for our awesome website! It was a fun evening celebrating the renewed energy and enthusiasm for branding, design, and media in Memphis, TN.
This was a very unique opportunity to get Sudan, our movement, and the importance of our nonprofit branding in front of a new audience that hasn't heard a whole lot about us.
When Rocketfuel came alongside of us to help build a website that would tell the Sudan story and help us grow our movement, we knew the end results would be incredible. Thanks to their hard work, our web traffic and page views have been up a consistent 60% on a monthly basis. Donor and movement recruitment is growing at a rapid pace as well. Newcomers to our website have instant access to why they should care about Sudan and how they can get involved in a simple, beautiful format.
These are two awards that are well-deserved. Not only do we have a great online home for our movement, but our website is also a cornerstone and catalyst for the growth and success of our mission. It is a tool we can't imagine living without! A big congratulations and thank you to Rocketfuel! A special thank you to Shannon Rhodes, Bryan Robinson, Stephen Hackett, Lori Brunson, and Reuben Brunson!
So, what's next? Our website now heads to the Regional Addy Awards for the categories it won in! Hopefully there are some more awards in the future.