One of the most common missteps that first-time fundraisers make is relying too heavily on social media at the start. As we’ve discussed in other fundraising help sections, personal outreach is the most effective approach!
But social media can be a great way to supplement the personal outreach that you’re already doing. Here are some tips and things to remember to help translate your social media posts into donations:
1. Use Images! You can post some of the amazing photos that we’ve taken in the field to show your followers what you are fundraising for. Or post a picture of you with a friend who just donated! Or perhaps a homemade graphic that shows how much you’ve raised so far. Social media posts that include an image usually garner much more attention.
2. Include The Link To Your Fundraising Page. This gives your followers an opportunity to give right then and there without even having to ask you where or how to give.
3. Ask For Shares And Retweets. Your followers have their own followers. They can help by sharing your posts with their social network!
4. Use Relevant Hashtags. For example, if you are fundraising for our education program, using #education is a good idea!
Keep in mind that people are more likely to give the closer you get to your goal. This is called the Kickstarter Effect. People often subconsciously think that their donation is more effective if they give when a campaign is almost over.
A fun way to work with this is to create little goals within your big goal. If your total fundraising goal is $500, set smaller goals for each week and post about those. For example, “I just need $20 till I make my goal of $100 for this week! Who wants to push me over the edge?!”
Try Using Thank/Ask Posts
Thank a donor who has already donated by giving them a shout-out, then ask if others will join. I.E. “Thank you to Jess for donating $25 to my fundraising campaign for education in Sudan! I just need 10 more people to be awesome like Jess to get me to my goal--will you be one of them?”
Now that you’re closer, you can post more often! Folks will get excited about your enthusiasm and want to be the ones who push you past your goal!